Easy Proposal Writing Using Sample Business Proposals
There’s not a business on the planet that couldn’t use a new customer. Particularly in the moody economics of this day and age, learn-as-you-go business proposals simply aren’t going to cut it. Forget about improvising and pick up a sample business proposal and use it as a template to create a great business proposal to secure new customers.
First, never underestimate the power of pre-writing. Since this is your first draft and you’re not submitting it to potential customers at this time, relax and try to have fun. Do your pre-writing and figure out what exactly you are going to pitch in this proposal, what goals you have and what will differentiate your services from the other distractions your clients have to weed through every day.
Try organizing your thoughts. Break down any goals you may have into simple steps and take notes on what is needed to make each step safely. Be certain to write each of these steps in such a way as to lead the reader to the inevitable goal you stated during your pre-writing.
The next stage is writing your cover letter. Make it short and simple, at maximum only three paragraphs that declare the main thoughts behind your proposal — for instance, you could write “Our company helps X number of businesses in the region. Our company can help you too by doing x, y, and z for you.” Go ahead and elaborate on any successful stories you may have, but don’t drown your proposal in a lengthy cover letter.
Next, the hard part: actually write your business proposal. Proposals are usually split into five pieces: the executive summary which states what you do and who you are, a statement of work dictating what services you plan to give your client, a list of steps to achieve your goal, a list of reasons why you are better than the next guy, and last but not least the legalese terms of your contract and payment arrangements.
Again, this is only the first draft, so take it easy on yourself and write what you would like your client to know. Imagine your target seated at the table with you. What could you tell them that would convince them to hire you?
Since this is the first draft, quality is not overly crucial at this stage. Realistically, the only thing you need to worry about here is finishing your proposal and fitting your information into the well defined structure of a proposal. If there’s anything you want to change — spelling, grammar, anything else — it can be done later.
Think about your contract terms and pricing. Look into similar companies to your own and see what they charge. If you have to find out you’re overcharging people, it’s best to do so when you’re in front of a computer screen by yourself rather than when you’re sitting down to discuss business with your client.
When you have finished your first draft, you can begin the rewriting stage. Get a friend to read through your proposal so you can find any typo trouble or glaring errors. If there was anything you wanted to change or fix or if you wanted to add another section, do that now before continuing to the final stages.
When you believe you’ve got your proposal in a finished state, try a little role-playing to head off troublesome customers. Why not try putting on your customer’s shoes for a little while? Consider how they’ll see your proposal. Is there anything that might hang them up? Brainstorm as many reasons for the client not to buy from you as possible, and then create counterarguments to squash their anxiety.
Though it’s hard work, writing a business proposal is far from impossible. By taking the time to run through the above steps with your sample business proposal in hand, you’ll save tons of time and deliver a quality piece of work that will satisfy not just clients, but your company also.
Writing business proposals can be intimidating — why not find a sample proposal as an example? Not only will they give you a better idea of what is acceptable and what isn’t, but they can also be guides to improve your own writing. To guarantee it is genuine, find your sample business proposal at a trusted website.