The Secrets To Effective Research When Copywriting
A common mistake is to assume that a good product is all that you need to be successful. Your product can be great but without good marketing no one will know about it. One vital component to good marketing is good copywriting. If you want to make more sales for your product you must use good copywriting to do so.
Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.
One of the best copywriters in the world, Joe Sugerman once said that you can tell if copywriting is good if it gets the person reading the copy to get their money and buy the product or service. Words mean nothing in copywriting if there is no action. Here is how you write copy that causes action.
1. Research
Failure to research means failure to write good copy in promoting your online business opportunities. What does research consist of? It begins with researching the prospective customer. You want to know as much information about the customer as possible including frustrations, fears, concerns, etc. When you take the time out to research and identify the ideal customer for your product this will help you to write good copy.
A great way to make your copy stand out is to research the vocabulary and buying bias of your customer. Take for instance engineers. If you write sales copy that is very analytical and use vocabulary that engineers use, your copy is going to be more effective with them.
By taking the time out to research the customer, you will be able to write a sales letter to target that customer. This level of personalization is vital.
In addition to researching your customer you should also research your product. Point out the features and benefits that your product possesses when promoting online business opportunities. Keep a list of them nearby so you can point them out in your copywriting. The features list what the product does. The benefits list how the features help the customer. To identify the benefit, read the features and ask how each feature helps the customer. This is what your customer thinks when he or she reads your sales letter, so make sure you address it.
2. Index Cards
Do you remember using index cards when you were in school? They also come in very handy when you are copywriting. Index cards allow you to keep track of all the questions you want your copy to answer in the mind of the customer. Having access to this information makes your sales copy better. You should also write down all the features and benefits on the index cards.
When you create each card make sure you put on them sentences that you can add to the sales letter. This will help you get started. It does not have to be worthy of the final draft; it will just help you get started.
Taking the time to use index cards to prepare is a very effective tactic. In fact, Dan Kennedy himself uses this tactic when writing copy.
With these simple strategies for copywriting for online business opportunities you will be amazed at how much better your copy is. However, if you fail to do this necessary research, you simply will not make as many sales as you could.
