The activity of outsourcing critical tasks to third party vendors is becoming increasingly more popular. It is an ideal use of a speaker’s or author’s resources to take advantage of outsourced help while promoting their speaking services or book. And, small to mid-sized companies have had to let full time staff go and delay hiring new employees because of the recent economic conditions. The result has been more people looking for work. Outsourcing is the solution in many cases.

The entrepreneur, author, speaker, or small business purchasing the outsourced service enjoys the following advantages:

1. The Commitment Does Not Have to Be Permanent.

If you aren’t happy with someone you have chosen to outsource work to, you can sever the relationship easily and find a better fit.

2. Saves Employment Overhead.

You pay for the work you need when you need it. When you don’t, there are typically no expenses involved.

3. Can Outsource Easy or Complicated Projects.

You will be able to find an outsourced service provider to meet your needs whether those are complicated legal issues or simple office tasks. Small business owners have found good success with outsourcing any number of tasks, but some of the more popular are accounting and bookkeeping functions, virtual assistants, and even website and Internet marketing.

There are benefits for the person providing the outsourced services as well:

1. Pick Who You Want to Work With.

If you find that a working relationship is unhealthy, you can “fire” the company and find a better fit.

2. Flexibility.

You are generally able to work on your own hours and terms, and most of the time you are able to work from home or in a “virtual” situation.

3. Any Economy.

Even when traditional jobs are not available in your field, you are often able to earn fees on an outsource basis.

Outsourcing is a situation that will persist, which is beneficial to both the author, speaker, entrepreneur or small business owner purchasing the service and the service provider.

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This article will show you how to gain almost instant rapport with whoever you meet whether in person or through writing using highly effective communication skills. In recent years, much has been learned about the way the human brain processes information. The memories we have, the way we perceive experiences, are controlled by our visual, auditory and kinesthetic abilities.

Everything in our minds is there primarily due to what we see, hear and feel. Remember these three modalities, they are VERY important when developing effective communication skills. Again, they are:

VISUAL | AUDITORY | KINESTHETIC

Which Mode?

These three modes combine in any learning or communication process. We use all of them to a degree.

However, research indicates that with the majority of us, one of those modes is more dominant than others.

Do you like to learn by watching, looking at diagrams or training videos? Probably you are more visually oriented.

Do you prefer to be told through the spoken word? Or are you the kind that likes to get his hands on the subject and starting doing, learning through a process of experimentation? Then you are probably more of an auditory or kinesthetic.

If this is true of us, it is true of the other person.

What if you knew which kind of mode is dominant in the person you are talking or writing to?

Could that help build rapport or in some way make for effective communication skills? ABSOLUTELY!

Companies have spent thousands of dollars educating their salesmen to utilize this knowledge. The results? Dramatic!

How To Use Modalities

How can you apply this very valuable insight? By taking special note of the words and phrases your prospect uses.

People often use expressions that indicate which modality they are thinking in at that moment. For example, “I see what you mean”, “I hear you”, “I’ve got a feeling about this”. When you hear these expressions, sit up, take note. They are sign posts pointing to that person’s modality.

So you have the sign posts, what do you do now? You respond in the same manner. Start using expressions in that person’s dominant modality. Why should this work?

Because words convey ideas to the other person’s mind. You start communicating on the other person’s wavelength. Just like two modems making an internet connection, your two brains start ‘hand shaking’. The effect is amazing.

Skeptical? That’s understandable. Just start, try it and you won’t be any longer.

Effective communication skills demonstrated through this true life experience

A successful financial advisor read up on this subject and started employing the methods.

One day he walked into the office of a manager interested in a savings plan. The financial advisor noticed many artistic pictures on the manager’s office walls. He commented on them and gave an honest compliment.

The manager used expressions like “let me show you”, “you must see this”. The financial advisor immediately picked up on this and realized the manager was a visual.

When the time came for him to make his presentation, he started off by saying, “Let me first give you the big picture” and with that he pulled out a diagram.

The manager immediately leaned over and started closely scrutinizing the savings plan. From there on it went like a dream.

The rapport was established early on. The manager began to think “I like this man, I can do business with him.” A very good plan was devised which suited the manager’s needs well and both parties were happy – the manager with his plan, the financial advisor with his commission. A win win ending.

Don’t underestimate the power of communicating in the other person’s preferred mode.

Now, how can you apply these effective communication skills in your business?

Do you write ad copy or sales letters? Do you do face to face selling or telephone selling?

Sprinkle your words with phrases from each mode and see how the prospect responds. If they respond with similar expressions, you have identified their mode.

Identifying Modalities

Here is a list of words and phrases to help you identify a dominant modality:

VISUAL

crystal clear / focused / flash / hazy / sight for sore eyes / up front / it appears to me / get a bird’s eye view / it looks like / in the mind’s eye / you get the picture / it’s clear cut / take a dim view / tunnel vision / the naked eye

AUDITORY

rings a bell / all ears / certain overtones / harmonize / make myself heard / tuned in / that’s unheard of / to tell the truth / in a manner of speaking / gave him an earful / listen up / tongue-tied / described in detail / sounds like / just say it

KINESTHETIC

I’m conscious of / you can sense / she perceived / lay your cards on the table / come to grips with it / that’s a pain in the neck / pull some strings / hang in there / touch base with / it boils down to / start from scratch / that was under handed / hold on / you need to experience it / in a moment of panic

These lists are just to get you started. There are an abundance of signals out there in the way people express themselves.

You just need to “read the signs”, “hear the bell ring” and “grasp the meaning” behind the words your prospect is using, either in written or spoken form.

A Final Word

Rapport is almost priceless. Agreements, contracts, big business deals are often concluded between people because they sense a bonding between them. Develop and practice these effective communication skills and your life and business will take on new vitality!

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Your palms sweat and stomach turns at the thought of speaking in public to a large group – sound familiar? You’re not alone and it is a task that most of us will need to perform at some point in our life, whether it is to colleagues or friends and family. Luckily help is here in the form of a helpfully complied list of tips to successfully guide you through preparing and undertaking a public speech.

1, Prepare.
Make sure that you know your topic, understand the aims and objectives of the speech and be clear of the message that you want to deliver from the start. Be precise with the content of your speech and your message will be clear and a reasonable length, keeping your audience engaged. if you are bored of your speech the likelihood is that your audience will also be bored.

2. Practice
Practice, Practice, Practice! In front of the mirror, to your mum. your pets, even tape yourself and listen back. A run through of your speech before the real thing will help you to become familiar with the content and flow of speech. Timing yourself is highly recommended, to ensure that you keep to your time allocation, do you need to leave time for questions?

3. The main attraction
Believing in your self is crucial to legendary public speaking, remember that your audience are interested in what you have to say, and will probably find it highly useful and of benefit! Be charming, clever, informative and entertaining

4. Meet and Greet
Arrive early to familiarise yourself with your audience, Get to know a few people and the audience will seem less daunting when you are up on the stage. During your speech create eye contact with members of the audience, focus, and interact with your audience.

5. The Main Attraction
Time for the main event, relax! Keep in control , speak slowly and clearly and relax your breathing! When you get going your likely to enjoy yourself, engage with the audience make eye contact, introduce yourself, open with a story about the commute perhaps, make the audience laugh – break the ice! Then begin.

Hopefully these tips will have you feeling more prepared and optimistic towards your speech, remember to become part of the room, not a lonely speaker, enjoy yourself, inform your audience and enjoy the applause when you come to the end of your very successful speech.

Mere Golf & Country Club is the perfect Cheshire conference venue, with a selection of conference and meeting rooms, Manchester airport nearby and other facilities for your needs.

In 2007 the major trade association for public speakers, the National Speakers Association published a major survey about the public speaking industry.

The survey concluded that “NSA speakers are involved in many types of speaking engagements” including: Seminars, Training Events, Breakout sessions, Keynotes, Consulting

The top two audiences for a speakers work was corporations and associations.

Then the economy tanked and destroyed all of the proven success formulas in the public speaking industry. The reason for that, in my view, is that professional public speakers ignored the new rules.

What do I mean by that? Well simply put, when the economy was fine, speakers sought speaking engagements, showed up and delivered their message to whomever was in attendance. Some then offered their books or other products to the audience and others tried to position themselves for consulting or training work with the companies in attendance.

Because of the success of that model, they invested little time on building relationships with those attendees who were passionate for the topic being presented. Most speakers were focused instead on the companies in attendance and on gaining more speaking engagements. They never imagined companies or associations cutting their budgets and significantly reducing speaking opportunities causing them to need another way to sell their products and services.

Paying attention to the new rules of public speaking may have helped those speakers who have really struggled in the last year or so.

The new rules tell us that speaking is merely a way to distribute content to those people who are hungry for information on the topic we speak on. In that sense, we’re not speakers, we’re publishers.

Some great news is that through the Internet, we can find and attract a perfectly targeted audience anywhere in the world. We’re not likely to ever speak in all of countries where we have followers and fans, but they’ll read our information, buy our products and hire us to deliver our services.

Since the market for speaking engagements is significantly reduced, the time is now to realize that the hunger for information on every imaginable niche topic is stronger than ever before. As a publisher your job is to seek and build relationships with people who are passionate about your topic and offer them your unique information in multi-media formats.

The first step is to have a video of your presentation made, then re purpose the video into an audio, transcribed into a book, distributed as a series of articles, some blog posts and more. If you’d like some help getting started, let me know. My new professional speaker training program will make it easy for you to do.

Speakers marketing mentor Scott A Dennison is discussing the new rules of Professional Speaker Training at his website. You are also welcome to claim a copy of his newest report “Public Speaking is Dead!” and a series of Public Speaking Tips for free. You are welcome to reprint this article – but get your own unique content version here.

categories: professional speaker training,public speaking tips,public speaking,speaker training,public speaking course,public speaker training,business,education,online marketing,internet marketing,business

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