SEO copywriting is a growing field of freelance writing. Many people however are starting out at entry level paying gigs for about $3 per article. You don’t have to settle for this rate though, especially if you are a good SEO copywriter.

The following advice is for both new SEO copywriters who may be starting out, as well as more experienced ones who might be struggling to find those high paying SEO writing gigs. You should always keep the following two things in mind when selling yourself for SEO writing jobs.

Look for Your Own Clients

This is one of the best ways to land that profitable job. Many freelancers start out by responding to ads on sites like GetaFreelancer or Craigslist, where there are many jobs of this type, but most of them are below pay grade and the competition is much greater there.

If you do end up getting one of these jobs, and you consider the amount of time it took you to search for and land it, you will find that you are only making pennies per hour. No, thank you.

By selling yourself directly to firms, you have two very distinct advantages. For one, there is less competition and secondly, you get to decide the caliber of the client which takes us to the second tip for landing the high paying gigs

Target the Profitable Companies

Many posters on those job boards are looking for quantity, as opposed to quality. These companies look for copywriters who can complete ten or twenty articles per day at $3 each. Even the fastest copywriters can’t turn out this many articles in one day while retaining a high quality standard.

SEO copywriters should target the most worthwhile companies, for example, the ones who care about their own image and brand. These clients are the ones who care more about quality. Who are these companies though, you ask? High end web design companies, advertising agencies and internet marketing firms are just a few.

If these companies think ahead to the long term goals, they realize the help needed with the marketing effort and go out and hire ad agencies internet marketing firms or web designers, and won’t try to cut corners with the basic fundamentals of this – which is professional SEO writing – because they know they will have to spend money to make money.

If you do try to turn out a keyword stuffed poorly written SEO article to them, they won’t accept it because it’s not what they are looking for. They need quality work for their own marketing efforts and to get it, they have to hire quality SEO writers who are professional and produce work that reflects this.

There is plenty of work for professional SEO copywriters. You just need to know how to find it.

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Have the greatest product in the history of online marketing? Does everyone need your product you say? Well unless you know how to write sales letters that sell, your product will never reach your target market.

Men and women, boys and girls love stories. It is the same in the world of internet marketing. Tell someone a story and they will be more inclined to buy what you are selling. Television commercials insult people rather than tell them a story. Television commercials rely on being stupid to sell their products.

If you bore people with your sales letter they will click away. If you insult people with your sales letter they will click away. If people feel like you do not care about them they will click away.

Write your sales letter as if you were writing to a friend. In fact before you do anything else, write a letter to your friend. Explain in your letter how you came up with your product. Tell a story of how your product helped you or someone you know. Tell your friend why he or she should have the product and how your product can help them. Do not lecture your friend. Simply explain why your product will help make their life better.

Spend time on how your product has helped make your life better. But do not spend too much time on yourself. People want to know how your product will help them they are not so much interested in your life as much as they are their life.

With your letter to your friend you now have an outline to work from. But more importantly you now are in practice of speaking to your reader as an individual. Your reader does not want to know how you are offering your product to the world. Your reader wants to know you are offering your product to him or to her. Make it personal.

Tell a story about someone who has used or benefited from your product. A story has a beginning, middle, and an ending. And because the person used your product, it is a happy ending.

Do you have a testimonial? If so, include it in your sales letter. But do not make up a testimonial. This would be misrepresentation and you could have trouble with the law.

If you want to know how to write sales letters that sell, take a look at what is already out there. Do not copy other people’s work of course. But you can develop a basic outline from what is out there and then work your product into your outline. Tell a story, make it personal, and do not insult the reader, and you will be on your way to a great sales letter.

Want to find out more about how towrite a Sales Letter, then visit Gary Hart’s site on how to choose the best Sales Letters for your needs.