Boost Your Sales With better Copywriting

Regardless of whether you are providing a service or a product, your copywriting can either hurt you or help you. For instance, on a retailer’s website, potential customers normally get to see a photograph of an item offered for sale, but this is seldom enough to make him buy it. He knows that he wants more information, such as what it is made of, how much it weighs, and how large it is, along with any other options that might be available. But what he often doesn’t realize is that what he is really seeking is some reason that he must, beyond any shadow of a doubt, buy the item. This is the main thing your copywriting should convey. And it is no less important if you are selling your services. Everyone has competitors, so why should a prospective client select you over them? Your experience and qualifications are nice, but are seldom enough to prove to him that you are the right choice.

You may have taken steps to drive traffic to your site, but sales are not showing the benefits of increased visitors. If this is the case, examine the copywriting. It must do more than simple give a description of the product. It should also instill an urge in the visitor to own it, as well as encourage him to only buy the item from you and to buy it now. You do not want your copywriting to leave the impression that the product can be bought from someone else at the same price whenever he gets ready to make the purchase. Try looking at your copywriting as if you were reading it for the first time. Ask yourself if you would want to buy the item based on your copywriting.

There are many sites online that provide professional copywriting services. Try to get samples or links of their previous work. Reliable copywriting services will not object to providing such information. In fact, they are usually quite proud of their work and their skills. Look for copywriting services that have done work for sites that offer products or services that are similar to yours. Most professional copywriting services can provide ad copy for just about any purpose, but sometimes a copywriter may be great with clothing but not so good with high tech items.

You can also find copywriting services through the online job bid sites. Each one has hundreds or thousands of people who will often place very competitive bids for copywriting jobs. You register and place your ad that details the scope of the job, then evaluate the bids and select the best one. When using one of these sites, you need to be aware that many of the bidders are located overseas. Their work hours may be your middle of the night, so communication can be slowed down.

Regardless of whether you write all of your own ads or hire a copywriting service, proofread it before you go live with it. Naturally, you are checking for the obvious, like items shown as 6 feet tall when they are actually 6 inches tall, or prices that read $19 instead of $91. But examine the intangibles, too. Is the item’s description enough to make you want to own it? Are the promises or claims made and accurate statement of the truth? And does the copywriting hold the visitor’s interest, or is it so long and disorganized that people may give up without buying?

For a quick course on good copywriting, peruse some of the catalogs and flyers that national retailers mail to you. These companies spend a lot of money on advertising and have professional copywriting departments. Examine the terms they use to describe a product’s great qualities without making a false claim. Notice how phrases such as “Quantities are Limited” or “Offer Expires Soon” lend an urgency to the purchase. Then use the tips you pick up from them to spruce up the copywriting on your own site.

Mary T. Decker Mary T. Decker has been Copywriting for many years. For more insights and information, go to http://www.copywriting2day.info