What Is Considered Newsworthy? Writing A Press Release Around Current Trends
A New Hire A startup can generally attract big name entrepreneurs in a small niche. If you’ve recently hired someone from a large corporation or an entrepreneur who is well known, writing a press release and distributing to the correct media can ensure that your company is picked up by niche media outlets.
New Product and/or Service A new product or service offering can also be considered a newsworthy piece, especially when the product or service is completely new to your industry.
Contest Contests tend to draw in large amounts of traffic and are picked up by media outlets dependent on the prize and requirements of the contest; contests are a great reason to write a press release.
Charity Donations and Partnerships If you’ve recently partnered with a charity or made a donation to one, you have a reason for writing a press release. Examples of newsworthy donations include making a monetary donation to a charity that your organization works closely with and explaining why you chose to work with that organization.
Recent Awards Has your company, or an employee at your business, recently won an award? Being recognized for offering a spectacular service or being awarded at a conference or by an organization in your niche is a great reason for writing a press release.
Speaking Engagement Speaking at conferences, giving presentations to companies, even online webinars and live streaming are good reasons for writing a press release. Any time that your company will be represented is a good time to notify the media and public.
News Topic Has a recent topic made it to the headlines in the media groups in your niche? A controversy or new trend can be a good time to write a press release and give your companies take on the subject.
Promotion or Sales Launching a new sale or promotion can also make for a newsworthy reason for writing a press release. Announce why the promotion is taking place or that the sale is only a one time thing, though. A sale that occurs on a weekly basis may not warrant media publicity but if you’re giving away a product or service that isn’t usually offered, bloggers, media, and twitterers will pick up your story quickly.
